Aman Resorts Partners with Novak Djokovic for Global Wellness Initiatives

Groundbreaking Collaboration to Promote Physical, Mental, and Spiritual Well-being

Exclusive Retreats, Educational Programs, and Product Collaborations

Aman, the world-renowned luxury hotel brand, and Novak Djokovic, the iconic tennis champion, have joined forces to launch a series of global wellness initiatives. This groundbreaking partnership aims to promote a holistic approach to well-being, encompassing physical, mental, and spiritual aspects.

The collaboration will manifest in various forms, including exclusive wellness retreats, educational programs, and product collaborations. These initiatives will leverage Aman's unparalleled expertise in creating transformative experiences and Djokovic's deep knowledge of health and wellness practices.

Exclusive Wellness Retreats:

• Curated immersive retreats at select Aman destinations worldwide.
• Tailored programs focusing on fitness, nutrition, mindfulness, and holistic therapies.
• Led by renowned wellness experts and practitioners.

Educational Programs:

• Interactive workshops, webinars, and online courses on various wellness topics.
• Collaboration with universities and research institutions to develop evidence-based content.
• Designed to empower individuals with knowledge and tools to enhance their well-being.

Product Collaborations:

• Co-creation of exclusive wellness products, including supplements, skincare, and fitness gear.
• Drawing inspiration from Djokovic's personal wellness journey and Aman's holistic approach.
• Designed to support and enhance the well-being of individuals at home.

Commenting on the partnership, Vladislav Doronin, Chairman and CEO of Aman, said, "This collaboration is a testament to our shared commitment to fostering well-being in all its dimensions. Novak's passion for wellness and his dedication to living a healthy and balanced life align perfectly with Aman's philosophy."

Novak Djokovic added, "I am thrilled to embark on this journey with Aman. Their dedication to creating transformative experiences and their commitment to wellness resonate deeply with me. Together, we aspire to inspire and empower individuals to prioritize their well-being and achieve their full potential."

The Aman and Novak Djokovic partnership marks a significant milestone in the global wellness industry. By combining their expertise and resources, they aim to make a meaningful impact on the lives of individuals seeking to enhance their physical, mental, and spiritual well-being.